#MajeDoesMemes SS20 Campaign

So, what exactly is a meme? You know!
A quirky image + a funny text, a playful way to express yourself on almost any subject you can think of. It’s participative, accessible to everyone, viral: the new pop culture, you could say. So, obviously, we wanted to get involved too.

But we haven’t done it alone.
We spotted Vogue Turfu on Instagram: ultra-Parisian dry humour, sharp punchlines, fashionable images. Just like us.
We asked them to join us.
They said OK. And there you are: #MajeDoesMemes!

See our first memes here...

See @vogueturfu.

The campaign is bikes, skateboards, scooters, escalators, and even fountains. An urban feel, a nomadic spirit, free movement. Paris and a little bit of humour. Mission accomplished.

The Maje girl’s new wardrobe!
Me working on reducing my carbon footprint
 sound 
 play 
view video in fullscreen.
When you get home at 5 o’clock in the morning...
Top